Panerai's tribute to Singapore is now available at its revamped ION boutique
Advertizing
Obsessions
Panerai's tribute to Singapore is now bachelor at its revamped ION boutique
The 100-piece lookout sports a Panthera leo Head symbol on its case back and a special "Singapore" engraving on the lever of the crown-protecting bridge, all of which you can admire amid the refurbished surrounds of the ION Orchard flagship.
Panerai's Luminor GMT ION Special Edition – 44mm (PAM01177) is the first express edition scout defended to the ION Orchard flagship boutique. (Photo: Panerai)
The coronavirus pandemic has resulted in changes to our shopping habits, one of which is the preference for user-friendly, fuss-free online purchases. With this in listen, retailers around the world are rethinking the design of their physical boutiques in order to draw in customers.
Panerai'southward reopened 145 sq m Singapore flagship boutique, located in ION Orchard, gives a semblance of what retail looks similar in a post-pandemic world, revamped for a more than immersive retail experience that will motivate visitors to linger a little longer.
The boutique first opened in Singapore in 2011, closing in July this year for a refurbishment. It reopened its doors before this calendar month.
Breaking abroad from the simplicity of the earlier blueprint, the boutique now features a dynamic facade with animated screens and an interactive ecosystem inside.
Stepping into the boutique, customers will exist greeted by a iii-metre high wall clock, depicting a large-calibration version of Panerai'south legendary Luminor Marina PAM01312 dial, with the hour hand, infinitesimal hand and Arabic numerals in the watchmaker's iconic luminous green markings.
The boutique as well houses a workshop, where coat-clad, in-house watchmakers work on their craft. Guests are given a sneak peek into the workshop courtesy of a window framed with an illuminated Luminor silhouette. The make's loftier complication watches and rare models are displayed in watch cloches outside the workshop.
In terms of pattern, the boutique features Italian oak, burnished contumely and walls adorned with photographs that evoke the spirit of Italy and emphasises Panerai's association with the body of water.
The revamped boutique is too abode to Asia's first lounge, a individual area designed for Italian Aperitivo (aperitifs) and other lifestyle experiences, and is reserved for VIP customers.
"We are very proud to have recreated one of Panerai's most significant boutiques among these exceptional times," said Jean-Marc Pontroue, CEO of Panerai. "We strive to go on pushing boundaries to engage clients in search of product innovations and spectacular experiences."
An extensive drove of more than 200 models are showcased at the boutique, including the new Luminor GMT ION Special Edition – 44mm (PAM01177), available in only 100 pieces and the first of its kind defended to the boutique.
A tribute to the Lion City, the sentinel features discreet customisation with the Panthera leo Head, a special "Singapore" engraving and crimson, the ascendant colour of the Singapore national flag.
Contempo Searches
Trending Topics
Source: https://cnalifestyle.channelnewsasia.com/obsessions/panerai-reopened-singapore-flagship-boutique-ion-orchard-249996
0 Response to "Panerai's tribute to Singapore is now available at its revamped ION boutique"
Post a Comment